Your feet can be sexy too

Feet are not usually treated as the sexiest part of the body.
That was exactly the opportunity.

For Via Uno, we created a campaign that used the visual codes of sensuality to change the way women looked at their own feet.

The shoe doesn’t hide the foot.
It frames it. Reveals it. Makes it desirable.

A simple fashion idea built around a simple thought: when the right design makes you feel sexy, even your feet can be.