19

Technology in other words

Technology in other words

SEAT

Car safety technology can sound complicated.

So SEAT explained it in the simplest way possible:
through the words people actually use.

A European campaign that translated complex safety features into human language.

Because drivers don’t need to know the technical name of a system.
They just need to understand how it helps keep them safe.

SEAT. Technology in other words.

AGENCY

Lola MullenLowe

team

Chacho Puebla, Carlos Adán, Sabas May, Alejandro Arriagada