19
SEAT
Car safety technology can sound complicated.
So SEAT explained it in the simplest way possible:
through the words people actually use.
A European campaign that translated complex safety features into human language.
Because drivers don’t need to know the technical name of a system.
They just need to understand how it helps keep them safe.
SEAT. Technology in other words.
AGENCY
Lola MullenLowe
team
Chacho Puebla, Carlos Adán, Sabas May, Alejandro Arriagada