Make it unignorable.

My name is Alejandro Arriagada. I’m a Chilean Creative Director based in Barcelona.

I focus on storytelling: turning brand truths into simple ideas, sharp words and clear visuals people actually care about. I’m not here to fill space. I’m here to make work that leaves a mark.

My career has taken me across London, Madrid, Santiago and Barcelona, creating and leading work for brands such as Audi, SEAT, Volkswagen, Movistar, Estrella Damm, ASICS, Henkel and P&G. Whether I’m part of a multidisciplinary team (writers, directors, designers, photographers) or leading small, senior teams, the mission stays the same:

Make it bold. Make it clear. Make it unforgettable.

I’m currently a Partner and Creative Director at HONEST Barcelona.