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Path under control

Path under control

AUDI quattro

Audi quattro helps keep the car on its path, even when the terrain changes.

To explain it, we used a simple visual language found in everyday objects: guided lines, cuts and perforations that naturally keep movement on track.

A familiar metaphor for a technology designed to do the same on the road.

Keeping all four wheels exactly where they should be.
Whatever the terrain.

AGENCY

DDB Spain

team

Xavier Solé, Alejandro Arriagada