An app to help kids play less with apps.

Kids don’t play with toy cars anymore. They play with phones. So we did something unexpected: we built an app — not to keep them on screens, but to bring them back to the floor.

Hot Wheels TrueSpeed measures the real speed of a toy car and converts it into full-scale km/h. It only works if you actually play. On the ground. With the real car. And with friends.

By turning classic play into a challenge, TrueSpeed got kids racing again — no filters, no swipes, just action. A simple mobile app that uses technology not to entertain, but to activate.

It won awards at national and international festivals. But more importantly, it became one of the most popular kids’ apps of the year.