The campaign “Your child needs Kumon English” captures a universally recognizable moment: trying to sing an English song without knowing the lyrics.
With a humorous approach, we aim to connect with the everyday experiences we have all encountered at some point. Our goal is to revitalize the communication of our client, Kumon, through creativity and humor, in order to increase brand recognition and presence in the market.

To bring this campaign to life, we have utilized artificial intelligence to create striking images of globally renowned artists depicted as children. These images have been employed in various advertising pieces, both in digital content and in outdoor graphics, ensuring a striking and memorable presence across all communication channels.

A campaign that delivered beyond expectations
What started as a local lead generation effort quickly became one of the brand’s most successful campaigns to date.
The number of students doubled compared to 2023.
The campaign ranked as the 5th most-viewed in Anuncios magazine (April 2024).
And it caught the eye of the creative world, being selected by the prestigious Lüerzer’s ARCHIVE.
Real results. Real impact. A campaign made to be remembered.