Alejandro is a Creative Director, Copywriter, based in Barcelona.
With over 20 years of experience in the creative industry, I am a passionate and versatile leader who combines art direction, branding, and innovation to build impactful and memorable brands. I have worked with diverse clients across various sectors, from startups to Fortune 50 companies, delivering creative solutions that drive business results and brand fame.
Currently, I am a Partner and Creative Director at Honest BCN, an innovative open talent model with unique curatorship method, generating brand strategy and concepts in the contemporary creative economy. I lead a independent agency of seasoned creatives, strategists, designers, and innovators who collaborate and curate ideas for our clients. Our goal is to leverage the world’s expertise and entrepreneurial spirit talents to create meaningful and relevant work that build solid brands with inspiring and memorable journeys.
2015 El Ojo - Bronze: Mattel HotWheels (Digital)
2015 El Sol - Bronze: HotWheels "True Speed" (Mobile)
2014 El Sol - Shortlist: SEAT "WakeUApp"
2013 FIAP - Shortlist: SEAT "Lullabies" Radio
2013 FIAP - Shortlist: SEAT "Nana 2" Radio
2013 El Sol - Shortlist: SEAT "Safe drive app" (Mobile)
2013 El Sol - Shortlist: SEAT "Dream" (Press)
2013 Lürzer’s Archive: SEAT "Dream", "Hero", "Lost" (Press)
2012 Cannes Lions - Shortlist: Audi "Wake Up" (Mobile)
2012 FIAP - Bronze: Audi Fatigue Detection System "Despierta"
2012 FIAP - Finalist: Audi Sponsorship Real Madrid vs Barcelona "La huella del clásico"
2012 Eurobest - Bronze: Audi "Dreams" (Radio)
2012 Lürzer’s Archive: Audi "Eyes", "Labyrinth" (Press)
2012 El Ojo - Finalist: Audi "Laberinto" (Press)
2012 El Ojo - Finalist: Audi "Despierta" (Radio)
2012 Laus - Bronze: Audi "Labyrinth" (Press)
2011 FIAP - Gold: Audi "Robot" (TV)
2011 Eurobest - Shortlist: Audi "Robot" (TV)
2011 Lürzer’s Archive: Audi "Robot" (TV)
2011 Lürzer’s Archive: Audi "Lego" (Press)
2011 C de C - Shortlist: Audi "Robot" (TV)
2011 Laus - Silver: Audi "Lego"
2010 Lürzer’s Archive: Audi "Cake" (Press)
2009 El Sol - Shortlist: Audi "Extraordinary beings" (TV)
2009 El Sol - Shortlist: Audi "Rubick" (Poster)
2008 Cannes Lions - Shortlist: Philips "Bird" (Poster)
2008 FIAP - Bronze: Philips "Keys" (Press)
2008 Lürzer’s Archive: Philips "Frog", "Bird", "Keys", "Wallet" (Press)
2007 FIAP - Bronze: Audi "Tree", "Nature" (Campaign Press)
2007 C de C - Shortlist: Audi "Nature" (Campaign Press)
2006 New York Festivals - Silver: Audi "Fun" (TV)
2006 New York Festivals - Shortlist: Henkel "Adhesive bar" (Ambient)
2006 Epica awards - Silver: Audi "Giraffe" (Press)
2006 Epica - Silver: Audi "Giraffe", "Rhinoceros", "Feline" (Campaign)
2006 El Sol - Shortlist: Audi "Tree", "Nature" (Campaign Press),
2006 El Sol - Shortlist: Audi "Fun", "Life" (TV)
2006 El Sol - Shortlist: Henkel "Shark", "Lion", "Polar Bear",
2006 El Sol - Shortlist: Henkel"Sneaker" (Press)
2006 C de C - Silver: Audi "Giraffe" (Press)
2006 C de C - Shortlist: Audi "Giraffe", "Rhinoceros", "Feline" (Campaign)
2006 C de C - Shortlist: Audi "Fun" (TV)
2006 DDB Awards - Certificate: Audi "Giraffe", "Jaguar", "Rhino" (Press)
2005 Cannes Lions - Bronze: Henkel "Adhesive bar" (Ambient)
2005 Cannes Lions - Shortlist: Audi "Giraffe", "Jaguar", "Rhino" (Press)
2005 Clio Awards - Shortlist: Audi "Faces" (TV)
2005 Clio Awards - Shortlist: Henkel "Clamp" (TV)
2005 Eurobest - Shortlist: Henkel "Adhesive bar" (Ambient)
2005 New York Festivals - Bronze: Henkel "Clamp" (Press)
2005 New York Festivals - Shortlist: Audi "Faces" (TV)
2005 Epica - Gold: Henkel "Clamp" (Press)
2005 FIAP - Gold: Audi "Faces" (TV)
2005 FIAP - Silver: Audi "Giraffe" (Press)
2005 FIAP - Silver: Henkel "Clamp" (Press)
2005 FIAP - Bronze: Audi "Fun" (TV)
2005 El Sol - Shortlist: Audi "Murphy’s law",
2005 El Sol - Shortlist: Audi "Giraffe", "Jaguar", "Rhino",
2005 El Sol - Shortlist: Audi "Jungle", "Lake", "Mountain", "Poster" (Press)
2005 El Sol - Shortlist: Henkel "Adhesive bar" (Ambient)
2005 C de C - Shortlist: Audi "Zoo" (TV)
2005 C de C - Shortlist: Audi "Chocolate", "Stamp", "Gitanes" (Campaign)
2005 Laus - Silver: Audi "Faces" (Creative Direction)
2005 DDB Awards - Certificate: Henkel "Clamp", "Shark", "Lion", "Polar Bear" (Press)
2005 DDB Awards - Certificate: Audi "Murphy’s law" (Press)
2005 Lürzer’s Archive: Audi "Giraffe", "Jaguar", “Rhino"
2005 Lürzer’s Archive: Audi "Zoo"
2005 Lürzer’s Archive: Audi "Jungle", "Lake", “Mountain"
2005 Lürzer’s Archive: Audi "Wolfs" (Press)
2004 Cannes Lions - Silver: Audi "Zoo" (TV)
2004 Cannes Lions - Shortlist: Henkel "Clamp" (Press)
2004 D&AD - Woodpencil: Audi "Zoo" (TV)
2004 Eurobest - Gold: Audi "Zoo" (TV)
2004 Eurobest - Shortlist: Henkel "Clamp" (Press)
2004 New York Festivals - Gold: Audi "Zoo" (TV)
2004 FIAP - Grand Prix: Audi "Zoo" (TV)
2004 FIAP - Gold: Audi "Zoo" (TV)
2004 FIAP - Best Ad Spain: Audi "Zoo" (TV)
2004 FIAP - Silver: Audi "Belt" (Press)
2004 FIAP - Bronze: Audi "Zoo" (Best Art Direction)
2004 El Sol - Gold: Audi "Zoo" (TV)
2004 El Sol - Bronze: Audi "Chocolate Bar" (Press)
2004 El Sol - Shortlist: Estrella Damm "Madelmans" (TV)
2004 El Sol - Shortlist: Audi "Chimpanzee", "Hippo", “Jaguar"
2004 El Sol - Shortlist: “Chocolate", "Stamp", "Gitanes" (Campaign),
2004 El Sol - Shortlist: Henkel "Clamp" (Press)
2004 Laus - Silver: Audi "Belt" (Press)
2004 Laus - Shortlist: Audi "Zoo" (Creative & Art Direction)
2004 C de C - Shortlist: Audi "Zoo" (TV)
2004 DDB Awards - Certificate: Audi "Zoo" (TV), "Chimpanzee", "Hippo", "Jaguar" (Press)
2004 DDB Awards - Certificate: Chocolate", "Stamp", "Gitanes" (Campaign)
2004 Lürzer’s Archive: Audi "Stamp", "Gitanes", "Chocolate bar”
2004 Lürzer’s Archive: Audi “Zoo" (TV)
2003 Cannes Lions - Bronze: Procter & Gamble "Hand" (Outdoor)
2003 Cannes Lions - Shortlist: Unilever "Huge" (Outdoor)
2003 FIAP - Gold: Via Uno "White" (Press)
2003 FIAP - Best Ad Chile: Via Uno "White" (Press)
2003 FIAP - Bronze: Procter & Gamble "Hand" (Poster)
2003 FIAP - Shortlist: Via Uno "White", "Black" (Campaign)
2003 El Sol - Shortlist: Unilever "Huge" (Outdoor)
2003 Lürzer’s Archive: Via Uno "White" (Press)
2003 Lürzer’s Archive: Procter & Gamble "Hand"
2003 Lürzer’s Archive: Audi "Belt", "Seat", "Mat" (Press)
2001 FIAP - Bronze: Pesquera Coloso "Chanchito" (TV)
2000 Lápiz de platino - Premio País: The London Institute “yes” (TV)
1999 Lürzer’s Archive: Fundación trasplantes “Pinochet” (Press)
1999 Lürzer’s Archive: Hasbro “Campaign Imagination” (Press)
1998 New York Festivals - Bronze: Panadol "Francia 3 Brasil 0"(Press)
2016 - pres | Honest BCN, Spain
2014 - 2015 | Lola Mullen Lowe Spain
2012 - 2014 | Grey London
2008 - 2012 | DDB Spain
2007 - 2008 | DDB Chile
2004 - 2007 | DDB Spain
2000 - 2003 | Grey Chile
1995 - 1999 | Ogilvy Chile
2014 - 2014 | Master class, Digital communications, Hyper Island
1995-1997 | Bachelor of Arts, Art history studies, PUC
1993 - 1995 | Bachelor of Creative Advertising, Universidad de Santiago de Chile
Audi, SEAT part of VW group, VW, Toyota, Škoda, Movistar, Phillips, Estrella Damm, Henkel, Fotocasa, Coches.net, Mattel Spain, Abertis, Asics Europe, Ajuntament de Barcelona, Fiatc Seguros, Procter & Gamble, Nestlé, Unilever, Falabella, Paris Store, Lan Chile, Banco Itaú, Lucchetti and Laboratorios Maver.