AUDI R8

Go light. Go agile.

To prove the Audi R8 is more agile because it’s lighter, we didn’t just tell people.
We showed them — by letting the car play a game.

Inspired by the iconic memory game Simon Says, we turned a childhood classic into a full-scale light track made of glass. Each illuminated cue became a test of precision. And each movement of the car, a reflection of its agility.

No tricks. No special effects. Just the Audi R8 responding in real time — hitting every light, with increasing speed and exact control, until the sequence ends in a perfect, screeching halt.

The result is a visual metaphor for what happens when power meets lightness:
Go light. Go agile. Go playful.

Created for Audi Global from Spain.
A childhood memory. A glass stage. And a supercar that can follow every beat.