An app to help kids play less with apps.

Kids don’t play with toy cars anymore. They play with phones. So we did something unexpected: we built an app — not to keep them on screens, but to bring them back to the floor.

Hot Wheels TrueSpeed measures the real speed of a toy car and converts it into full-scale km/h. It only works if you actually play. On the ground. With the real car. And with friends.

By turning classic play into a challenge, TrueSpeed got kids racing again — no filters, no swipes, just action.
Technology that doesn’t steal play, but gives it back.
Award-winning. And one of the year’s most popular kids’ apps.