With the Audi A4, the brand wanted to go beyond engineering and reaffirm its position as a benchmark. It wasn’t just about showcasing technology, but about proving how Audi innovation can also move people. “Robot” is a story of admiration. A universal tale of aspiration told without words: a tin robot and a toy car dreaming of being more, both finding in the Audi A4 what they could never become.

Team: Alberto Astorga, Alfredo Binefa, Jaume Badia, Aldo Ferretto, Alejandro Arriagada
Agency: DDB Spain

Every frame was crafted to give humanity to a toy and turn a car into an object of desire. A cinematic production blending sensitivity, detail, and a nod to pop culture through the music of The Wizard of Oz.