When we travel, we all want to capture that perfect photo — the one that will make our feed shine or become an unforgettable memory. But sometimes, chasing that shot comes with risks that could ruin our vacation.
Based on this insight, we've created FIATC's new travel insurance campaign. Because sometimes, what looks like a great photo might not be the best idea.
The 'Very good photo, very bad idea' campaign immediately connected on Instagram and LinkedIn, engaging travelers and young people with attractive photos and useful tips. The result? 4M impressions, 300K interactions, and 5K new website registrations, reinforcing FIATC’s message and bringing us even closer to our community.
