To prove the Audi R8 is more agile because it’s lighter, we didn’t just tell people.
We showed them by letting the car play a game.

Inspired by the iconic memory game Simon Says, we turned a childhood classic into a full-scale light track made of glass. Each illuminated cue became a test of precision. And each movement of the car, a reflection of its agility.

No tricks. No special effects. Just the Audi R8 responding in real time hitting every light, with increasing speed and exact control, until the sequence ends in a perfect, screeching halt.

Team: Fernando Barbella, Jaume Badia, Alejandro Arriagada
Agency: DDB Spain

The result is a visual metaphor for what happens when power meets lightness:
Go light. Go agile. Go playful.

Created for Audi Global from Spain.
A childhood memory. A glass stage. And a supercar that can follow every beat.