Not everybody was born to live in the city

For the launch of the Audi allroad, we created an emotional campaign built around a simple analogy: wild animals living in a city zoo.

The film showed real images of animals in their enclosures, looking quiet, melancholic and far from where they belonged.

The final “animal” was an Audi allroad, trapped inside a dark city garage.

A simple reminder that some things were made for somewhere else.

Audi allroad. Not everybody was born to live in the city.

Music: Bob Dylan, Not Dark Yet.