Ideas that stick

Henkel makes adhesives.
So instead of talking about how strong they are, we used the media itself to prove it.

For Pritt, we transformed a city poster column into a giant glue stick.
A simple outdoor idea showing exactly what Pritt does best: make things stick.

For Loctite, we replaced a parking clamp with glue.
A visual demonstration that felt both absurd and strangely believable.

Two products.
Two simple ideas.
Both impossible to unstick from memory.