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Go light. Go agile.

Go light. Go agile.

AUDI R8

To prove the Audi R8 is lighter and more agile, we didn’t explain it.
We turned it into a game.

Inspired by Simon Says, we built a full-scale memory track made of illuminated glass panels.
Each light became a command.
Each movement, a test of precision.

No visual effects. No camera tricks.
Just the Audi R8 reacting in real time, following every sequence with speed, control and absolute accuracy.

A childhood game, reprogrammed for a supercar.

AGENCY

DDB Spain

team

Fernando Barbella, Jaume Badia, Alejandro Arriagada