07
AUDI R8
To prove the Audi R8 is lighter and more agile, we didn’t explain it.
We turned it into a game.
Inspired by Simon Says, we built a full-scale memory track made of illuminated glass panels.
Each light became a command.
Each movement, a test of precision.
No visual effects. No camera tricks.
Just the Audi R8 reacting in real time, following every sequence with speed, control and absolute accuracy.
A childhood game, reprogrammed for a supercar.


AGENCY
DDB Spain
team
Fernando Barbella, Jaume Badia, Alejandro Arriagada