There’s no creature more annoying in summer than an insect.
And nothing that attracts them more… than light.

Philips introduces Bug-A-Way, a lightbulb specially designed to repel insects.
A technology that keeps them away — no traps, no chemicals, no predators.

But how do you communicate a lightbulb that scares insects away?
By symbolically locking up those who used to do the job.

Team: Marcelo Oclander, Renato Freeman, Felipe Bobadilla, Alejandro Arriagada
Agency: DDB Chile