How do you say “you’re closer than ever to owning an Audi” without actually saying it?
By showing it. Very, very close.

We took macro images of the Audi A3 — seat fabric, safety belt, floor mat — and amplified them 10,000 times.
An ironic take on proximity, to match a very real one: the price.

You’ve never seen an A3 so close.
Now Audi A3 for €18,850.