In a world overloaded with ads, Henkel showed the power of adhesives in the most unexpected way.
Not by telling people about it. But by sticking the idea where they’d see it.

We turned a city poster column into a giant Pritt stick — proving what the product does best: make things stick.

And when it came to Loctite, we swapped a parking clamp for glue. A simple, funny way to show that Loctite holds stronger than anything else.

Two ideas. Two brands. One truth: with Henkel, creativity sticks.
Both campaigns were awarded at Cannes Lions.