Creative Director


This campaign for SEAT Leon has to explain the latest security technologies incorporating the SEAT León as Lane Assist, Tiredness Recognition System , Rear View Camera , Park Assist, etc. The challenge of the campaign was to explain in simple language what these incorporations security because, although many will sound these technologies had to make it clear exactly what they do and how they work . This is an international campaign that will throughout Europe and their main means are online channels such as youtube.